1) Business strategy: commercial, industrial and organizational 2) Commercial strategy and operational implementation (Sales & Marketing) : - Marketing mix strategy, own brand strategy, private labels and OEM's strategy - Product strategy, product management, product “plus” highlight, product profitability', product innovation. - Price and pricing strategy, value chains, value extraction from the market. - Distribution channels : analysis, trends, emerging and winning channels, trade channels profitability, "trade retention" . - Sales: direct vs. indirect networks, sales exclusivity , sales network efficiency, on line sales. - Advertising and Promotion Strategy "Above the line (ATL)", "Below the line (BTL), merchandising, point of sale material. - After sales Service: strategy, organization. - Company Services: HR skills analysis ,"customer franchise," CRM. - Competition analysis (benchmark) : identification of key competitors, products, prices, value chains, and opportunities. 3) Support to Human Resources: recruiting and selection, particularly in the commercial field. 4) Internet visibility and "on line sales" : web marketing, internet strategy and implementation. 5) Specific functional areas: requirements assessment and coordination of the partners network 6) Merge & Acquisition (companies/business branches audit and value assessment, potential partners search)